Are you considering a job move? Negotiating a pay raise? Looking at a career change? Just plain curious how your pay compares to your peers? It can be difficult to get comparatives, particularly if you are moving between regions.
A quote from Warren Buffet, a great personal brand in his own right:
"Your premium brand had better be delivering something special, or it's not going to get the business." - Warren Buffett
I found a great blog post highlighting the dangers of old ways of thinking in a Web 2.0 world. If your gut reaction to someone 'dissing' your personal brand or your corporate brand online is to reach for your lawyer's phone number then you may want to read this post and think carefully about what you're doing, and the effect it may have on your reputation.
Not strictly speaking a personal branding item, but I spotted an article in yesterday's Times Career supplement that the WHO now 'recognises' that ADHD (attention deficit and hyperactivity disorder) can continue into adult life. Apparently, the symptoms include a compulsion to move on to the next project once the most challenging bits are done, and getting fidgety after sitting still for too long.
Personally, I prefer to point clients to Belbin's definitions of team roles - not everyone is a completer-finisher; some people thrive on challenge while others are quite happy to let someone else handle the challenges then take over and manage the project through to its conclusion.
Alternatively, take a look at "What Do I Do When I Want to Do Everything?" If you're one of those people who is fascinated by anything and everything; if your bookshelf looks like the main stack at the British Library; if your workshop is full of half-completed projects, fear not: you may be a 'scanner', and the world needs you. Read this book to find out if you are, and why everyone needs a scanner around.
Check back in a few days for a more detailed review
A strong, well written blog can be the keystone of a great online identity, which in turn is a key element of a great personal brand. The problem is that the 80/20 rule applies as it does in so many areas of life: 80% of the really valuable content comes from 20% of blogs.
So, how do you make sure that your blog is helping you to build your reputation, not hindering you? How do you make sure that your blog is one of the good 20%?
I recently stumbled across an interesting site. It's not so much the content I want you to look at - although I enjoyed the site even though my Italian is a little rusty, and it's over 10 years since I lived in Copenhagen! - but rather the layout.
OK, it's been a while since I posted. I've been busy with a major branding project overseas and I have some professional exams coming up which need my attention too. I'm also in the middle of setting up a couple of new joint ventures. Add in the need for some R&R after a very busy last two years for the business and it was about time I took a break.
But now I'm back, and I was asking myself, just what IS marketing? What are we, as marketers (and everyone is a marketer, whether they call themselves that or not) trying to achieve exactly?
For as long as I can remember, we have been promised "mobile working" or the "virtual office" - the ability to work anywhere, any time -, but somehow it never quite took shape. At last, though, technology seems to be catching up with the promises.
It's been a while since my last post. Unfortunately, I've had a bit of an IT disaster. My trusty laptop - or rather the new one I got 6 months ago - has completely died. I can't get any data off it - which is worrying as it's been a while since I last backed up.
I'm also out of the country so I can't get to my backups.
What have I learnt from this?
To quote the BBC when I was growing up: "Normal service will be resumed as quickly as possible"
"All that is solid melts into air"
The line comes from the Communist Manifesto, and it is often quoted as evidence that Marx was keenly aware of the changes that industrialism was creating in the world even in his time.
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