I gave a client a coffee the other day. I know she takes sugar, so I had put some in already. However she didn't realise this, so she added some more. The first I knew about this simple mistake was when she grimaced and put the cup down rather hurriedly. You see, even though we may like something in small amounts, it can be unpleasant when it's overdone. And that's a valuable lesson to learn in personal branding.