I'm starting a new slot on the blog. Each week I'll be posting a quote related to personal branding, corporate brands, personal style and other related fields.
To start things off, this quote from John Kay was originally intended to show how brands make a statement about the consumer. However it also illustrates very niely how our personal brand is built up by everything in our environment and everything we do.
"I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I pour an extra strong lager, I am handsome, I say, as I put on my Levi jeans" - John Kay