We all make mistakes. On one occasion early in my online career I became an accidental spammer when someone offered me a marketing list of 10,000 names in a specific industry. In my enthusiasm at receiving such a windfall, and with a high profile joint venture to promote, I emailed all 10,000 contacts directly (horror of horrors), promoted my upcoming big-name teleclass (even though they had never heard of me), and invited them to unsubscribe from my list (which they had never signed up to) if they didn't want any more contact from me (which they hadn't wanted in the first place).
An uncomfortable 24 hours followed, as email after email of some of the nastiest, most vitriolic personal attacks I've ever seen poured into my inbox. However, as soon as I realised my mistake I put into action a recovery plan which earned me a lot more emails of thanks and understanding.
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When I was young, there was a series on British television called ‘Danger
UXB’. Week by week it followed an army bomb disposal squad as they rushed
from one assignment to the next, averting disaster and saving the day. It
had danger, suspense, strong characters, tight deadlines – all the elements
of good TV.
In the work environment, however, these same characteristics are somewhat
less desirable. How often do we find ourselves going from one close call to
the next, defusing time bombs and booby traps left for us by others – or
worse still ourselves?
I'm starting a new slot on the blog. Each week I'll be posting a quote related to personal branding, corporate brands, personal style and other related fields.
To start things off, this quote from John Kay was originally intended to show how brands make a statement about the consumer. However it also illustrates very niely how our personal brand is built up by everything in our environment and everything we do.