The Personal Branding Blog by Rob Cuesta: Branding quote of the week

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David Taylor: Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin (*****)
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Martin Lindstrom: Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound (*****)
Annette Simmons: The Story Factor: Inspiration, Influence and Persuasion Through the Art of Storytelling (*****)
B. Joseph Pine II: Experience Economy, The: Work Is Theatre and Every Business a Stage (****)
Barbara Sher: What Do I Do When I Want to Do Everything?: A Revolutionary Programme for Doing Everything That You Love

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Monday, 03 December 2007

Branding quote of the week

'Customers must recognize that you stand for something.' - Howard Schultz, Starbucks

Posted by Rob Cuesta on Monday, 03 December 2007 | Permalink

Technorati Tags: corporate branding, howard schultz, marketing, Personal branding, starbucks

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