The Personal Branding Blog by Rob Cuesta: January 2008

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David Taylor: Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin (*****)
Marcus Buckingham: Now, Discover Your Strengths (*****)
Barbara Pagano, Elizabeth Pagano, and Stephen C. Lundin: Transparency Edge: How Credibility Can Make or Break You in Business (*****)
William Arruda and Kirsten Dixson: Career Distinction: Stand Out by Building Your Brand (*****)
Martin Lindstrom: Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound (*****)
Annette Simmons: The Story Factor: Inspiration, Influence and Persuasion Through the Art of Storytelling (*****)
B. Joseph Pine II: Experience Economy, The: Work Is Theatre and Every Business a Stage (****)
Barbara Sher: What Do I Do When I Want to Do Everything?: A Revolutionary Programme for Doing Everything That You Love

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January 2008

Thursday, 17 January 2008

Hulu hullabaloo - a branding cautionary tale

It's hard to come up with a really good name for a brand. In the case of NBC/News Corporation's youtube killer, it took precisely 5 months.

Continue reading "Hulu hullabaloo - a branding cautionary tale" »

Posted by Rob Cuesta on Thursday, 17 January 2008 | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: branding, Hulu, marketing, NBC, News Corporation, product naming, service branding, Vauxhall, youtube

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