The Personal Branding Blog by Rob Cuesta

Taking a break

It's been a while since my last post. Unfortunately, I've had a bit of an IT disaster. My trusty laptop - or rather the new one I got 6 months ago - has completely died. I can't get any data off it - which is worrying as it's been a while since I last backed up.

I'm also out of the country so I can't get to my backups.

What have I learnt from this?

1. always carry two laptops if you're going to be away from home for a long time (I actually learnt that a while ago, and bought a backup PC for exactly that reason - I just wish I'd kept files synchronised across both machines)
2. it's time I invested in online backup. I would have been able to log on and restore my data even from abroad. I'll be checking out the various options available. If anyone wants to know what conclusions I reached let me know

To quote the BBC when I was growing up: "Normal service will be resumed as quickly as possible"

Karl marx and the rise of branding

"All that is solid melts into air"

The line comes from the Communist Manifesto, and it is often quoted as evidence that Marx was keenly aware of the changes that industrialism was creating in the world even in his time.