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A strong, well written blog can be the keystone of a great online identity, which in turn is a key element of a great personal brand. The problem is that the 80/20 rule applies as it does in so many areas of life: 80% of the really valuable content comes from 20% of blogs.
So, how do you make sure that your blog is helping you to build your reputation, not hindering you? How do you make sure that your blog is one of the good 20%?
I recently stumbled across an interesting site. It's not so much the content I want you to look at - although I enjoyed the site even though my Italian is a little rusty, and it's over 10 years since I lived in Copenhagen! - but rather the layout.
OK, it's been a while since I posted. I've been busy with a major branding project overseas and I have some professional exams coming up which need my attention too. I'm also in the middle of setting up a couple of new joint ventures. Add in the need for some R&R after a very busy last two years for the business and it was about time I took a break.
But now I'm back, and I was asking myself, just what IS marketing? What are we, as marketers (and everyone is a marketer, whether they call themselves that or not) trying to achieve exactly?
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