The Personal Branding Blog by Rob Cuesta

How much am I worth?

Are you considering a job move? Negotiating a pay raise? Looking at a career change? Just plain curious how your pay compares to your peers? It can be difficult to get comparatives, particularly if you are moving between regions.

Branding quote of the week

A quote from Warren Buffet, a great personal brand in his own right:

"Your premium brand had better be delivering something special, or it's not going to get the business." - Warren Buffett

How (not) to do reputation management

I found a great blog post highlighting the dangers of old ways of thinking in a Web 2.0 world. If your gut reaction to someone 'dissing' your personal brand or your corporate brand online is to reach for your lawyer's phone number then you may want to read this post and think carefully about what you're doing, and the effect it may have on your reputation.

Adult ADHD or renaissance (wo)man?

Not strictly speaking a personal branding item, but I spotted an article in yesterday's Times Career supplement that the WHO now 'recognises' that ADHD (attention deficit and hyperactivity disorder) can continue into adult life. Apparently, the symptoms include a compulsion to move on to the next project once the most challenging bits are done, and getting fidgety after sitting still for too long.

Personally, I prefer to point clients to Belbin's definitions of team roles - not everyone is a completer-finisher; some people thrive on challenge while others are quite happy to let someone else handle the challenges then take over and manage the project through to its conclusion.

Alternatively, take a look at  "What Do I Do When I Want to Do Everything?" If you're one of those people who is fascinated by anything and everything; if your bookshelf looks like the main stack at the British Library; if your workshop is full of half-completed projects, fear not: you may be a 'scanner', and the world needs you. Read this book to find out if you are, and why everyone needs a scanner around.

Check back in a few days for a more detailed review