We seem to live in a world where fewer and fewer companies are willing to do something for their customers out of a sense of service. Instead they have to be cajoled, coaxed and ultimately threatened before they'll take action.
A few months ago I suspended my membership of a subscription music site while I decided whether to continue. I'd forgotten about this until I got an email advising me that my latest payment had gone through successfully. I was understandably err "peeved", as it had happened without any warning. At the very least one would expect a reminder saying "your holiday period is ending soon. Do you want to renew?"