The Personal Branding Blog by Rob Cuesta: Current Affairs

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Are you a POWER brand?

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My top reading picks

David Taylor: Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin (*****)
Marcus Buckingham: Now, Discover Your Strengths (*****)
Barbara Pagano, Elizabeth Pagano, and Stephen C. Lundin: Transparency Edge: How Credibility Can Make or Break You in Business (*****)
William Arruda and Kirsten Dixson: Career Distinction: Stand Out by Building Your Brand (*****)
Martin Lindstrom: Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound (*****)
Annette Simmons: The Story Factor: Inspiration, Influence and Persuasion Through the Art of Storytelling (*****)
B. Joseph Pine II: Experience Economy, The: Work Is Theatre and Every Business a Stage (****)
Barbara Sher: What Do I Do When I Want to Do Everything?: A Revolutionary Programme for Doing Everything That You Love

Current Affairs

Monday, 26 November 2007

Personal Branding Magazine

While I was preparing for my recent trip to Toronto I completely missed the fact that the second edition of the new Personal Branding Magazine has gone live over at personalbrandingmag.com.

Continue reading "Personal Branding Magazine" »

Posted by Rob Cuesta on Monday, 26 November 2007 | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: brand assessment, brand review, career, personal branding, personal development

Friday, 29 June 2007

Business social networks mature

LinkedIn, the business equivalent of social network sites like Facebook and Myspace, is preparing for an IPO that could potentially value it at anything up to $1bn.

Continue reading "Business social networks mature" »

Posted by Rob Cuesta on Friday, 29 June 2007 | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: career development, facebook, IPO, job search, myspace, online branding, personal branding, social networking linkedin, social networks, technology

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