What is marketing?
OK, it's been a while since I posted. I've been busy with a major branding project overseas and I have some professional exams coming up which need my attention too. I'm also in the middle of setting up a couple of new joint ventures. Add in the need for some R&R after a very busy last two years for the business and it was about time I took a break.
But now I'm back, and I was asking myself, just what IS marketing? What are we, as marketers (and everyone is a marketer, whether they call themselves that or not) trying to achieve exactly?
