The Business Growth Blog by Rob Cuesta

It's "just" a word, and "just" a brand

I was in a branch of Marks & Spencer the other day and saw their new in-store promotional materials. If you're not familiar with M&S, it's a British chain of department stores, not unlike Sears in the US, or The Bay in Canada, but notable primarily for the fact that they only sell private label goods: there are no big consumer brands.

Branding quote of the week

'Customers must recognize that you stand for something.' - Howard Schultz, Starbucks