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<title>The Personal Branding Blog by Rob Cuesta</title>
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<description>My musings on personal branding, life as an independent professional, skinny latte, indeed everything and anything</description>
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<title>NLP - blowing my own horn</title>
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<content:encoded><![CDATA[OK, I finally got there. After almost 10 years of using NLP both professionally and personally I have been certified by the Tad James Company as a Trainer of NLP, so watch out here on the blog and on...<br/>
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<category>brandedLeader news</category>
<category>Career development</category>
<category>Leadership</category>
<category>Marketing</category>
<category>NLP</category>
<category>Personal development</category>
<category>Sales</category>
<category>Tad James</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Fri, 08 Aug 2008 21:08:28 +0100</pubDate>

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<title>Are today's executives more like the free agents we associate with sports teams than the 'company man' of days (and years) gone by?</title>
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<content:encoded><![CDATA[As the market continues to develop, we will see even more parralels with the world of sport? Will tomorrow's star performers be traded for a transfer fee? Will they expect a signing fee as well as...<br/>
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<category>Career development</category>
<category>Leadership</category>
<category>Personal branding</category>
<category>Working life</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Mon, 21 Jul 2008 11:05:00 +0100</pubDate>

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<item>
<title>Managing your Technorati authority</title>
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<content:encoded><![CDATA[It encourages bloggers to regularly post fresh, interesting material that addresses the core themes that other people are discussing.

Or, of course, if that's too much trouble, you can  just post a...<br/>
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<category>Online identity</category>
<category>Web/Tech</category>
<category>Weblogs</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Thu, 17 Jul 2008 16:13:00 +0100</pubDate>

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<title>You don't have to please all of the people all of the time...</title>
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<content:encoded><![CDATA[There's a principle in pricing a product or service that if you're not turning off a third of your prospects by charging more than they want to pay, you're not charging enough. I happen to believe...<br/>
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<category>Career development</category>
<category>Corporate Branding</category>
<category>Marketing</category>
<category>Personal branding</category>
<category>Personal development</category>
<category>Personal style</category>
<category>Reputation management</category>
<category>Working life</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Mon, 14 Jul 2008 14:36:00 +0100</pubDate>

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<title>It's "just" a word, and "just" a brand</title>
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<content:encoded><![CDATA[a look through your website, your brochures or resumes, your business correspondence. Look at promotional materials you have produced. Think carefuly about the words you chose. What do your language...<br/>
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<category>Corporate Branding</category>
<category>Food and Drink</category>
<category>Marketing</category>
<category>Random Musings</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Thu, 10 Jul 2008 19:05:00 +0100</pubDate>

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<title>What would you do...</title>
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<content:encoded><![CDATA[By focusing on these questions daily, we achieve two things. First, we are always performing at the top of our game, aiming to make an impact and leave a positive impression. Second, it keeps us...<br/>
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<category>Career development</category>
<category>Leadership</category>
<category>Personal branding</category>
<category>Personal development</category>
<category>Personal style</category>
<category>Reputation management</category>
<category>Working life</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Wed, 09 Jul 2008 18:45:19 +0100</pubDate>

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<title>How much am I worth?</title>
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<content:encoded><![CDATA[Are you considering a job move? Negotiating a pay raise? Looking at a career change? Just plain curious how your pay compares to your peers? It can be difficult to get comparatives, particularly if...<br/>
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</div>]]></content:encoded>


<category>Career development</category>
<category>Personal branding</category>
<category>Web/Tech</category>
<category>Working life</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Thu, 19 Jun 2008 23:25:26 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2008/06/how-much-am-i-w.html</feedburner:origLink></item>
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<title>Branding quote of the week</title>
<link>http://feeds.feedburner.com/~r/ThePersonalBrandingBlog/~3/313241194/branding-quote.html</link>
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<content:encoded><![CDATA[A quote from Warren Buffet, a great personal brand in his own right:<br/>
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</div>]]></content:encoded>


<category>Marketing</category>
<category>Personal branding</category>
<category>Quote of the week</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Mon, 16 Jun 2008 20:18:08 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2008/06/branding-quote.html</feedburner:origLink></item>
<item>
<title>How (not) to do reputation management</title>
<link>http://feeds.feedburner.com/~r/ThePersonalBrandingBlog/~3/309804890/how-not-to-do-r.html</link>
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<content:encoded><![CDATA[I found a great post highlighting the dangers of old ways of thinking in a Web 2.0 world. If your gut reaction to someone 'dissing' you online is to reach for your lawyer's phone number then you may...<br/>
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<category>Marketing</category>
<category>Online identity</category>
<category>Personal branding</category>
<category>Reputation management</category>
<category>Social networks</category>
<category>Web/Tech</category>
<category>Weblogs</category>
<category>Working life</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Wed, 11 Jun 2008 19:19:47 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2008/06/how-not-to-do-r.html</feedburner:origLink></item>
<item>
<title>Adult ADHD or renaissance (wo)man?</title>
<link>http://feeds.feedburner.com/~r/ThePersonalBrandingBlog/~3/306409160/adult-adhd-or-r.html</link>
<guid isPermaLink="false">http://robcuesta.typepad.com/the_personal_branding_web/2008/06/adult-adhd-or-r.html</guid>

<content:encoded><![CDATA[If you're one of those people who is fascinated by anything and everything; if your bookshelf looks like the main stack at the Biritish Library; if your workshop is full of half-completed projects,...<br/>
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</div>]]></content:encoded>


<category>Personal development</category>
<category>Random Musings</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Fri, 06 Jun 2008 23:32:46 +0100</pubDate>

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