The Personal Branding Blog by Rob Cuesta

You don't have to please all of the people all of the time...

There's a principle in pricing a product or service that if you're not turning off a third of your prospects by charging more than they want to pay, you're not charging enough. I happen to believe that the same principle applies right across the spectrum.

What would you do...

... if you only had 6 months left in your job? That is the question facing one of my clients right now. But as I was working with him the other day it struck me that it is something that everyone should be asking themselves, even if they've only just started a new job or business.

10 things you should do if you make a big mistake

We all make mistakes. On one occasion early in my online career I became an accidental spammer when someone offered me a marketing list of 10,000 names in a specific industry. In my enthusiasm at receiving such a windfall, and with a high profile joint venture to promote, I emailed all 10,000 contacts directly (horror of horrors), promoted my upcoming big-name teleclass (even though they had never heard of me), and invited them to unsubscribe from my list (which they had never signed up to) if they didn't want any more contact from me (which they hadn't wanted in the first place).

An uncomfortable 24 hours followed, as email after email of some of the nastiest, most vitriolic personal attacks I've ever seen poured into my inbox. However, as soon as I realised my mistake I put into action a recovery plan which earned me a lot more emails of thanks and understanding.

Personal Branding Magazine

While I was preparing for my recent trip to Toronto I completely missed the fact that the second edition of the new Personal Branding Magazine has gone live over at personalbrandingmag.com.

Branding quote of the week

I'm starting a new slot on the blog. Each week I'll be posting a quote related to personal branding, corporate brands, personal style and other related fields.

To start things off, this quote from John Kay was originally intended to show how brands make a statement about the consumer. However it also illustrates very niely how our personal brand is built up by everything in our environment and everything we do.

Personal style statements and your personal brand

Technorati can throw up all sorts of wonderful stuff, and this is one of them. Imagine having your entire personal style summed up in two descriptive words that guide every decision you have to make. That's what Carrie & Danielle are apparently proposing, and with 600 clients to their name someone must think they're onto a good thing.