The Business Growth Blog by Rob Cuesta

The Money is **NOT** In The List

Have you ever been told that "the money is in the list"?

I hear it everywhere I go. And people fret over how many 10s or 100s of thousands of subscribers they have.

If you've been worrying about how big yours is, then fear not: in the world of professional services marketing, size doesn't matter anywhere much as you think.

There are people with lists of hundreds of thousands who are running out of cash, and people with only a few thousands of subscribers who have a fantastic business.

It's not how big it is that matters, but what you do with it.

And yes, this is starting to sound like a Benny Hill routine :)

But here's the thing.

6FBP Brief #37: stop charging for your time

 

As a coach, consultant or trainer, you can't afford to sell your time. Selling your life by the hour for an hourly rate is one of the biggest mistakes I see practitioners make when they market coaching, training or consulting. Think of it this way: if the next hour you work were also the last hour of your life, would it really only be worth whatever you're charging for it? Probably not.

So watch this video to see what to do about it.

Then head over to www.robcuesta.com/6figureblueprint to see me live

UBC5: Use Social Media Strategically If You Want More Clients

 

 

Most coaches and consultants use social media very badly. In this 6-Figure Blueprint Brief, Rob Cuesta discusses how to use social media to help you market your coaching, consulting or advisory practice and get more clients, make more money and have more fun.

Key points?

1. Figure out where your clients are i nthe Social Media space

2. Figure out what they're doing there

3. Join the conversation, don't hijack it

 

Visit www.PracticeMomentum.com to get a copy of my book

More reviews

Loved this review of my new book, "More Clients, More Money, More Fun" - hadn't thought of it being ` "must read" :) http://tinyurl.com/5ven9wl

Six-Figure Blueprint Brief 100: Your signature system

Turn what you know and what you do in to something sellable!

100 your signature system

Another 6-Figure Blueprint Brief From Rob Cuesta to help you market your coaching, consulting or advisory practice. Visit www.PracticeMomentum.com to get a copy of my new book

 

#PRACEXPLOSION Quick Growth Tip #15: Make Yourself Stand Out With A Powerful USP

We live in a world where businesses in every sector are at risk of becoming increasingly commoditised. The internet has opened us up to competition from around the world, and sites like guru.com mean that even service professionals are now at risk unless we can give potential customers a real reason to work with us rather than just going with the cheapest option.

What you need is a good USP or Unique Selling Proposition.

What a Dominatrix taught me about Marketing

Sometimes it's hard for marketers to think outside the box. Take painkillers. No-one likes pain, right? Why would anyone want to keep hold of pain? Unless they were weird...

#PRACEXPLOSION Quick Growth Tip #14: Get some accountability

It's time to stop making excuses, stop justifying why you're not making progress, stop rationalising why you're not where you wanted to be, and stop lying to yourself.

You have to hold yourself accountable for everything – the good and the bad.

There is no such thing as luck: getting “lucky” is being in the right Location, Understanding what's going on in the moment, having the right Connections and Knowing the rules of the game.

Everything that happens (or doesn't happen) in your business is the result of your work or lack thereof.

Everything. The buck stops with you.
 
When I turned my business around in 2005 it was because I started to hold myself to a higher standard. This year I've increased my income significantly despite the recession, by holding myself to an even higher standard.

So how do you get accountability? Well one way is to get a coach and mentor. Every coach should have one anyway - how can you expect people to buy your coaching if you don't buy coaching for yourself?

And I don't mean swapping coaching with someone else.

I mean coaching that you pay for.

Otherwise why should someone pay for your coaching?

#PRACEXPLOSION Quick Growth Tip #13: Is your business systematic? is it automatic?

Does it run like the proverbial Greased Lighning?

If it doesn't then I predict it's been a while since you had a proper holiday. Even if you manage to get away, I suspect you have to check emails every hour or so just in case you've made a sale or had an enquiry.

And you've probably lost a few clients by not following up properly.

Am I getting close?

I know I am, because I've been there!

So let me tell you how to get out of your world of pain.

Quick Growth Tip #12: Focus and Thrive

One surefire way of failing in business is to try to do everything for everyone, and for coaches, consultants, therapists, and other service professionals, the temptation is very string. After all, we have a toolset that is designed to solve problems - any problems - and to do it quickly and effectively.

The "problem" is, though, that no-one wakes up thinking "I have a problem, I must go and find someone to help me solve it!"