Have you ever worked with someone who, on paper, looked like the perfect person for a job, but over time it turned out they just didn't have "what it takes" to be successful in the role?
In the previous post we looked at some of the pitfalls of the traditional hiring process, and why it can be fatal for a company that is hiring in order to grow. The reality is, most interviewers are great at spotting people with the right skills for a job, but not necessarily the few who have "what it takes" - especially if the interviewer hasn't, themselves, done the job they're interviewing for.
So what can we do to avoid those pitfalls? How do we know if someone will have "what it takes"?
For a while I've complained that there is no truly neutral news service here in the UK. All the newspapers have their own slant, and so do the TV news bulletins. Even the newspaper "The Independent" has it's own opinions. We just can't get unbiased reporting. It struck me as a gap in the market.
As anyone who has attended one of my courses or workshops knows, I'm a huge fan of personal development guru Tony Robbins.
Lately, Tony has issued a couple of motivational web videos around the subject of wealth and success. the first of them is notable not only because its a deeply motivational story, but because it's one of the best web videos I've seen. Granted, it was filmed during a break in the filming of something else more substantial, but even so, it's definitely raised the standard that anyone using video to build their brand should aspire to.
So watch it, enjoy the message, and learn from the production values.
There's an old advertising adage that says "Sell the sizzle not the steak". In recent years, it's been distorted and misapplied by less scrupulous ad-men, to become "sell the sizzle, and forget the steak". marketers have taken products with little or no real value to the consumer and hyped them up just to increase the price. It's the basic premise behind the book "Never Mind the Sizzle...Where's the Sausage?" which I reviewed last year.
Of course, one of the common misconceptions people have about personal branding - and branding in general - is that it's ALL about the sizzle, so I thought this afternoon I'd look at the world of sizzle and steaks.
Even as far back as 2005, members of the UK's Institute of Chartered Accountants were being advised to work on their personal brand. Addressing that year's prizewinners and the Institute's annual awards, Steve Easterbrook (UK CEO of McDonalds) said: “Chartered Accountants are in such high demand due to their
well-rounded flexibility. [Accountants] learn from and observe business
management competencies, behaviours and soft skills - both good and
bad. To be respected today you have to be authentic. You must
understand who you are, your strengths, your weaknesses and your
personal values. By being open about these and by being consistent you
will be able to build and protect your own reputation.”
It's happened to all of us: you wake up in the morning feeling tired or somehow below par. Maybe you couldn't get to sleep, maybe you were up late, maybe you're starting to go down with something. You go in to work and you think "I'm not feeling great; I'll put in 60% effort today, but it's OK, I'll make up for it tomorrow."
Recently I’ve been thinking about how the world of selling has been turned around by social media.
Marketers have developed a number of models to describe the process that buyers go through internally before they make a purchase, and one of the most commonly cited is the ‘AIDA’ model:
·We build AWARENESS of our product or service
·We do something to spark the prospect’s INTEREST
·As they find out more, they start to DESIRE our product or service
·Finally they take ACTION by buying
It’s the same process whether we’re selling a lawnmower, offering legal advice, or asking someone to hire us. Social media have added a new layer to this, because we can now tap into what happens AFTER the sale:
Social media can be a bit of a maze. It's no longer just about telling your friends what you've been up to: alongside blogs we have mashups, file sharing (the legitimate, business-useful kind like Slideshare.com), podcasts, wikis, video hosting, music sharing, bookmarking...
How do you make sense of all of those and use them to support your marketing efforts - personal or corporate? For one approach, take a look at this post by Lorna Li.
At the last count, I had 14 profiles on different web sites. I'm not talking about the type that just say "tell us about yourself"; I mean full blown profiles where you describe your experience, what you do, and basically express your personal brand.
I've thought for a long thime that what the world of online personal branding needs is a service that lets you feed all those from a single source. In the days of XML and RSS and all those other TLAs that mean something about passing information between sites you, you'd think it would be easy.
The matter has been brought into even clearer focus this week, because I'm moving offices. So I nowface the prospect of going into every one of those profiles to see which ones have my office address, and updating it. Wouldn't it be great to have a single dashboard where I could log in, make the change, press the button, and *abracadabra* all my profiles changed at once.
When I heard about new startup Nombay.com I thought my prayers might be answered.