There's a principle in pricing a product or service that if you're not turning off a third of your prospects by charging more than they want to pay, you're not charging enough. I happen to believe that the same principle applies right across the spectrum.
Continue reading "You don't have to please all of the people all of the time..." »
... if you only had 6 months left in your job? That is the question facing one of my clients right now. But as I was working with him the other day it struck me that it is something that everyone should be asking themselves, even if they've only just started a new job or business.
I found a great blog post highlighting the dangers of old ways of thinking in a Web 2.0 world. If your gut reaction to someone 'dissing' your personal brand or your corporate brand online is to reach for your lawyer's phone number then you may want to read this post and think carefully about what you're doing, and the effect it may have on your reputation.
A strong, well written blog can be the keystone of a great online identity, which in turn is a key element of a great personal brand. The problem is that the 80/20 rule applies as it does in so many areas of life: 80% of the really valuable content comes from 20% of blogs.
So, how do you make sure that your blog is helping you to build your reputation, not hindering you? How do you make sure that your blog is one of the good 20%?
Register at RobCuesta.com to download "3 Secret Steps to Creating the Professional Career You Deserve" absolutely free
