The Personal Branding Blog by Rob Cuesta

NLP - blowing my own horn

OK, I finally got there. After almost 10 years of using NLP both professionally and personally I have been certified by the Tad James Company as a Trainer of NLP, so watch out here on the blog and on my website for announcements of upcoming training courses (or read the main post for a sneak preview of what's coming up).

Reach for your personal brand

I've just been watching an old John Wayne film, "The Sons of Katie Elder". I hadn't seen it for a few years and, as I watched, the thing that struck me was that THE FILM IS ALL ABOUT PERSONAL BRANDING.

Branding quote of the week

"Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." - David Ogilvy

Keep in touch: supporting your brand with touchpoints

A couple of years ago, Mercedes commissioned a market research firm to identify all the 'touchpoints' its customers had with the brand (in other words, all the different ways that customers interacted with the brand). How many do you think there were? 

Where's the Sausage?

It's been a while since I posted a book review, but don't let that fool you into thinking I've been avoiding Borders. My latest acquisition is a slim book, one of those 'business fables' that set out to teach some principle of business through a story. Some of these books can be very badly written - I'll gladly share some of the howlers I've read with you if you drop me a line. Others are actually a good book to read in their own right. Fortunately, 'Where's The Sausage?' by David Taylor (of BrandGym fame) is one of those books that falls right into the second category.

Personal Branding and the Sales Process

In an earlier post I discussed why sales professionals need to build a strong brand. Lately I've been reading 'Never Eat Alone' by Keith Ferrazzi (review coming soon) and it sparked a couple more thoughts in my mind. Of course, like all personal branding ideas, they're not just relevant to sales professional - they apply to anyone who is having to market themselves, whether as a potential supplier or potential employee...

Sales message congruence

I was in Borders today enjoying a latte, and while I was there I picked up a book on 'Million Dollar Selling Techniques'.