The Personal Branding Blog by Rob Cuesta

How (not) to do reputation management

I found a great blog post highlighting the dangers of old ways of thinking in a Web 2.0 world. If your gut reaction to someone 'dissing' your personal brand or your corporate brand online is to reach for your lawyer's phone number then you may want to read this post and think carefully about what you're doing, and the effect it may have on your reputation.

Personal Branding Magazine

While I was preparing for my recent trip to Toronto I completely missed the fact that the second edition of the new Personal Branding Magazine has gone live over at personalbrandingmag.com.

Keep in touch: supporting your brand with touchpoints

A couple of years ago, Mercedes commissioned a market research firm to identify all the 'touchpoints' its customers had with the brand (in other words, all the different ways that customers interacted with the brand). How many do you think there were? 

Can I use Facebook in building a personal brand?

As readers of my blog know, I'm a big fan of networking sites like LinkedIn and Ecademy. However, with the growing buzz about Facebook, MySpace and other social networking sites, and their increasing take-up by 30-something professionals, I also get asked whether these sites should be part of your personal brand efforts.

Personally, I’m not sure how useful a site like Facebook is for brand  building. On the face of it, it seems a good idea: constant contact, regular updates from your colleagues and clients, an easy mechanism for getting news to people, etc. In practice things aren’t quite so clear cut, and I’m yet to be convinced. However, if you do want to use it for professional networking here are six tips for keeping a ‘clean’ profile: