The Business Growth Blog by Rob Cuesta

Personal Branding and the Sales Process

In an earlier post I discussed why sales professionals need to build a strong brand. Lately I've been reading 'Never Eat Alone' by Keith Ferrazzi (review coming soon) and it sparked a couple more thoughts in my mind. Of course, like all personal branding ideas, they're not just relevant to sales professional - they apply to anyone who is having to market themselves, whether as a potential supplier or potential employee...

Assessing your online brand

In an earlier post I included a link to the Online Identity Calculator, a tool developed by William Arruda and Kirsten Dixson to measure the strength of your online brand. However, there is one question that keeps coming up...

Personal Branding on Every Desk

Wendy Marx is a regular contributor to the career and management blog at Fast Company. Her latest post highlights one of the great defining personal brand statements of the 20th Century,  John F. Kennedy’s challenge to put a man on the moon by the end of the 60s.

I remember using the same story in an keynote as one of two examples of visions that are truly inspiring. The other example was Bill Gates's vision of "a PC on every desktop".

Video in Resumes and Profiles

If you've ever considered adding a video to your online profile or resume, you should check out How to Create a Video Resume before you take the camera out of its case.

How someone else can hurt your brand online

I just found this interesting post at Vik's Personal branding Blog. I've posted in the past about how careful you need to be about what you do online. they're saying it.

Sales message congruence

I was in Borders today enjoying a latte, and while I was there I picked up a book on 'Million Dollar Selling Techniques'.