The Business Growth Blog by Rob Cuesta

Keep in touch: supporting your brand with touchpoints

A couple of years ago, Mercedes commissioned a market research firm to identify all the 'touchpoints' its customers had with the brand (in other words, all the different ways that customers interacted with the brand). How many do you think there were? 

Where's the Sausage?

It's been a while since I posted a book review, but don't let that fool you into thinking I've been avoiding Borders. My latest acquisition is a slim book, one of those 'business fables' that set out to teach some principle of business through a story. Some of these books can be very badly written - I'll gladly share some of the howlers I've read with you if you drop me a line. Others are actually a good book to read in their own right. Fortunately, 'Where's The Sausage?' by David Taylor (of BrandGym fame) is one of those books that falls right into the second category.