"The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand." - Kerry Light, Brand Strategist
My websites
My top reading picks
Jeff Degraff: Innovation You: Four Steps to Becoming New and Improved (*****)
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies (****)
B. Joseph Pine II: Experience Economy, The: Work Is Theatre and Every Business a Stage (****)
David Taylor: Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin (*****)
William Arruda and Kirsten Dixson: Career Distinction: Stand Out by Building Your Brand (*****)
Blogged
- Blogged
Become a Fan
« Beware the dangers of email time bombs | Main | Branding quote of the week »
Monday, 12 November 2007
Comments
Get Your Free Book
- Are You Getting The Recognition You Deserve?
Register at PracticeMomentum.com to get your copy of "Secrets of a Six-Figure Expert" absolutely free
Stay up to date
- Use the links below to subscribe to updates of new posts on the blog
Categories
- 6-Figure Blueprint Briefs
- Accountancy
- Books
- brandedLeader news
- Business growth
- Career development
- Corporate Branding
- Current Affairs
- Experiential marketing
- Film
- get clients now
- James Bond
- Leadership
- Marketing
- Marketing for coaches
- Marketing for consultants
- Marketing for trainers
- Marketing NLP
- Networking
- NLP
- Online identity
- Personal branding
- Personal development
- Personal style
- Practice Explosion
- Quick Tips
- Quote of the week
- Random Musings
- Reputation management
- Running your own business
- Sales
- Sell coaching
- Sell consultancy
- Sell consulting
- Sell NLP
- Sell professional services
- Social networks
- Strategy
- Tad James
- Travel
- Ultimate Blogging Challenge
- Web/Tech
- Weblogs
- Working life