"Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." - David Ogilvy
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Jeff Degraff: Innovation You: Four Steps to Becoming New and Improved (*****)
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies (****)
B. Joseph Pine II: Experience Economy, The: Work Is Theatre and Every Business a Stage (****)
David Taylor: Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin (*****)
William Arruda and Kirsten Dixson: Career Distinction: Stand Out by Building Your Brand (*****)
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Wednesday, 28 November 2007
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