A quote from Warren Buffet, a great personal brand in his own right:
"Your premium brand had better be delivering something special, or it's not going to get the business." - Warren Buffett
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My top reading picks
Jeff Degraff: Innovation You: Four Steps to Becoming New and Improved (*****)
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies (****)
B. Joseph Pine II: Experience Economy, The: Work Is Theatre and Every Business a Stage (****)
David Taylor: Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin (*****)
William Arruda and Kirsten Dixson: Career Distinction: Stand Out by Building Your Brand (*****)
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Monday, 16 June 2008
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