The Business Growth Blog by Rob Cuesta

6 Steps for Creating a Social Media Marketing Roadmap & Plan

Social media can be a bit of a maze. It's no longer just about telling your friends what you've been up to: alongside blogs we have mashups, file sharing (the legitimate, business-useful kind like Slideshare.com), podcasts, wikis, video hosting, music sharing, bookmarking...

How do you make sense of all of those and use them to support your marketing efforts - personal or corporate? For one approach, take a look at this post by Lorna Li.

Ever wondered how to use Twitter in marketing for real?

Here's how one company did it: http://socialmediatoday.com/school/80680

Ask yourself: how could you use a similar approach on another network: Facebook, MySpace, LinkedIn...

Starting a Social Media Team

Social can seem like a bit of a minefield in the corporate environment - after all, who wants their staff mouthing off online about their petty gripes in the workplace (at least that's how a lot of corporate executives still seem to view the medium), so I was pleased to find this post about how to set up a corporate social media team, though it's applicable to organisations of any size, and just as relevant in the not-for-profit sector.

It's not just candidates who interview badly...

There's a temptation to think that how an interview goes is always down to the candidate, but I received a request today for funny interview stories that reminded me of one interview that went badly in a VERY unexpected way.