Social can seem like a bit of a minefield in the corporate environment - after all, who wants their staff mouthing off online about their petty gripes in the workplace (at least that's how a lot of corporate executives still seem to view the medium), so I was pleased to find this post about how to set up a corporate social media team, though it's applicable to organisations of any size, and just as relevant in the not-for-profit sector.
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Jeff Degraff: Innovation You: Four Steps to Becoming New and Improved (*****)
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies (****)
B. Joseph Pine II: Experience Economy, The: Work Is Theatre and Every Business a Stage (****)
David Taylor: Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin (*****)
William Arruda and Kirsten Dixson: Career Distinction: Stand Out by Building Your Brand (*****)
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Tuesday, 07 April 2009
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