The Business Growth Blog by Rob Cuesta

Always give 100%

It's happened to all of us: you wake up in the morning feeling tired or somehow below par. Maybe you couldn't get to sleep, maybe you were up late, maybe you're starting to go down with something. You go in to work and you think "I'm not feeling great; I'll put in 60% effort today, but it's OK, I'll make up for it tomorrow."

NLP, sales and the fine art of leveraging social media

Recently I’ve been thinking about how the world of selling has been turned around by social media.

Marketers have developed a number of models to describe the process that buyers go through internally before they make a purchase, and one of the most commonly cited is the ‘AIDA’ model:

·         We build AWARENESS of our product or service

·         We do something to spark the prospect’s INTEREST

·         As they find out more, they start to DESIRE our product or service

·         Finally they take ACTION by buying

It’s the same process whether we’re selling a lawnmower, offering legal advice, or asking someone to hire us. Social media have added a new layer to this, because we can now tap into what happens AFTER the sale: