The Business Growth Blog by Rob Cuesta

9 What niche should I pick?

I just uploaded a new video I think you'll enjoy http://thenaturalexpert.com You're probably sick of being told you need to pick a niche. You need to focus on a particular set of clients and doing one thing for them. A lot of professional coaches, consultants and other experts are terrified of making the wrong choice, which is why one of the questions I get asked most often is "what niche should I pick?" Like there's some magic formula that will churn out an answer to the eternal question. I have to confess here I'm not a fan of niching, especially not the half-baked way it's taught by most of the so-called gurus. The problem is people get very confused between three things you need to do to grow your business, and lump them all under "niching".

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8 How often should I post to my blog or social media?

I just uploaded a new video I think you'll enjoy http://thenaturalexpert.com So, you've created a blog, and you've got your accounts on facebook and twitter and linked in and youtube and all the other social media sites. Now what? In particular, how often should you be posting? Well, we're back to an idea I discuss in Video Number 5 -- should I be on twitter or facebook or whatever. You need to be strategic. That means you need to plan your posts ahead of time. You can add extra posts as things happen in your life, but have a schedule of posts and updates mapped out to keep you on track. How often you schedule those posts depends on your tribe. You'll get a feel for what is enough and what is too much or too little. But one tip I'd give you is that when it starts to feel a little too much, keep going a little further. Most experts I know underestimate their audience's tolerance and thirst for your ideas. So give them more. The other key point is this. There's a temptation to post a bunch of content and then sit back and wait for the avalanche. It won't come. People like regularity. If you post daily, post daily. If you post weekly, post weekly. People will come to expect your updates and wait for them with anticipation. That anticipation never comes if you drown them briefly and then leave them dry for weeks at a time. As a side benefit, Google loves regular new content. So does Youtube. I'm no fan of putting money and effort into search optimisation, but when it happens naturally, just as a side effect of what you're doing? I love that! So in summary? Post regularly and post frequently—just a little more often than feels comfortable. And follow a plan for your posts to keep you on track. That's the way of the Natural Expert.

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7 How do I get past the gatekeeper?

I just uploaded a new video I think you'll enjoy http://thenaturalexpert.com If you're anything like me, you probably hate anything close to cold-calling—contacting total strangers or near-strangers to try to sell to them. And getting in front of anyone with any kind of status can be a nightmare. Especially if they have a secretary or an assistant or some other kind of gatekeeper whose job is to stop you and anyone like you getting to them. Luckily, the best way to get past a gatekeeper also happens to be the best way to position yourself as the natural expert in your field.

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