The Business Growth Blog by Rob Cuesta

Six-Figure Blueprint Brief 26: Get Publicity

I just published another 6 Figure Blueprint Brief on Facebook: 26 Use Publicity [HD]. This time it's how to get yourself in the media.

Visit www.PracticeMomentum.com to get a copy of my new book "More Clients, More Money, More Fun"

 

Six-Figure Blueprint Brief 17: Strategy & Tactics

! uploaded a new 6-Figure Blueprint Brief video called "Strategy & Tactics" entitled to Facebook: http://www.facebook.com/6FigureBlueprint.

Visit www.PracticeMomentum.com to get a copy of my new book "More Clients, More Money, More Fun"

 

New video available: The Seven Big Mistakes

I just uploaded a new 6-Figure Blueprint Brief video entitled "The Seven Big Mistakes" to Facebook: http://www.facebook.com/6FigureBlueprint.

Visit www.PracticeMomentum.com to get a copy of my new book "More Clients, More Money, More Fun"

#PRACEXPLOSION Quick Growth Tip #15: Make Yourself Stand Out With A Powerful USP

We live in a world where businesses in every sector are at risk of becoming increasingly commoditised. The internet has opened us up to competition from around the world, and sites like guru.com mean that even service professionals are now at risk unless we can give potential customers a real reason to work with us rather than just going with the cheapest option.

What you need is a good USP or Unique Selling Proposition.

#PracExplosion New Dates Announced For Canada Practice Explosion Workshops

OK, after a certain Icelandic volcano put paid to my plans in April, I'm finally getting everything back in place to run Practice Explosion in October.

Quick Growth Tip #8: Who's Coming To Your Tribal Dance?

The days of going out prospecting are far behind us. People don't want to be sold to any more - after all, in most western countries we're lucky enough to lack for very little. We get a whim and we satisfy it.

The biggest hole in people's lives these days is LEADERSHIP.

We're all looking for someone to help explain the world, someone to show us the path that avoids all the traps and pitfalls, someone to make our problems and challenges and questions just go away. Someone to be our leader.

Are you coming to Practice Explosion?

Here's the deal:

1. between now and the end of the Montreal Workshop (2nd May 2010) I want you to tweet about Practice Explosion. What are you hoping to learn, how much are you looking forward to going, what impact would you like it to have on your business, anything you can think of relating to the workshops. ALL TWEETS MUST USE THE HASH TAG #PracExplosion

2. during the workshops, keep tweeting about what you're learning, how you feel about being there, what impact it will have, how you're going to put things into action, etc. Again, ALL TWEETS MUST USE THE HASH TAG #PracExplosion

3. between now and 2nd May, post blogs, create videos, anything you can think of to record what you're thinking about the workshop.

4. Keep doing it AFTER THE EVENT

On 10th May I'll search Twitter and Google and decide who I think did the best job of portraying their excitement and anticipation about the event. The winner will get a free copy of the recording of the whole weekend, worth $297

Terms & Conditions

• Entrants must be registered to attend either the Toronto workshop or the Montreal workshop. 
• The winner will be the person judged by me (Rob Cuesta) to have done the best job of portraying their excitement, enthusiasm and passion for what they are going to learn.
• The judge's decision is final and no appeal will be allowed.
• Staff of the event or personal friends of the judge may not enter.

Before you get into social media, what does your audience look like?

I just found a new online tool that could just be ESSENTIAL for any business that is serious about using social media to reach its target audience.

Forrester Research's Groundswell Consumer Profile Tool will give you a "technographic" profile (think demographic for the internet age) of your audience based on country, age and gender. There are 8 categories of user and a link to an explanation of each category. More detail and analysis can be found in Forrester's new book "Groundswell".

Unmissable :)

Motivation, success and wealth 2

Last week I posted a link to the first of success-guru Tony Robbins' videos on weath and success. Here is the second video, in which he interviews internet marketer John Reese, who managed to generate $1m on the web in the midst of chaos and destruction in the wake of a tornado strike.

Again, watch it once as an inspirational piece to remind you that however bad the economy seems, at least it's still there, generating wealth and prosperity. Then watch it a second time as an example of masterful use of video to build a personal brand.

Enjoy!

Motivation, success and wealth 1

As anyone who has attended one of my courses or workshops knows, I'm a huge fan of personal development guru Tony Robbins.

Lately, Tony has issued a couple of motivational web videos around the subject of wealth and success. the first of them is notable not only because its a deeply motivational story, but because it's one of the best web videos I've seen. Granted, it was filmed during a break in the filming of something else more substantial, but even so, it's definitely raised the standard that anyone using video to build their brand should aspire to.

So watch it, enjoy the message, and learn from the production values.

Enjoy!