The Business Growth Blog by Rob Cuesta

Branding quote of the week

A quote from Warren Buffet, a great personal brand in his own right:

"Your premium brand had better be delivering something special, or it's not going to get the business." - Warren Buffett

Branding quote of the week

"Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." - David Ogilvy

Branding quote of the week

"Your brand is created out of customer contact and the experience your customers have of you" - Stelios Haji-Ioannou, Chairman, EasyGroup

Branding quote of the week

"The primary focus of your brand message must be on how special you are, not how cheap you are.  The goal must be to sell the distinctive quality of the brand." - Kerry Light, Brand Strategist

Branding quote of the week

I'm starting a new slot on the blog. Each week I'll be posting a quote related to personal branding, corporate brands, personal style and other related fields.

To start things off, this quote from John Kay was originally intended to show how brands make a statement about the consumer. However it also illustrates very niely how our personal brand is built up by everything in our environment and everything we do.